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Case Study: Boosting Sales for a Furniture E-Commerce Store by 200%

Challenge

Best Designer Furniture Kenya is a leading provider of premium office and home furniture. Despite offering high-quality products, the company faced a significant challenge in maintaining online sales growth. The client’s e-commerce platform was underperforming, primarily due to low website traffic, poor SEO rankings, and limited engagement on social media.

Adding to the challenge, their Google Ads account was suspended due to policy violations and payment issues, further hindering their ability to reach potential customers through paid advertising. The absence of optimized product descriptions and visually appealing advertisements compounded the issue, resulting in a high bounce rate and minimal conversions.

Solution

Our digital marketing agency developed a comprehensive plan to address the client’s challenges and transform their online presence. The solution included the following key steps:

  • Search Engine Optimization (SEO): Conducted an in-depth SEO audit, fixed technical issues, and created keyword-optimized content.
  • Google Ads Campaign Optimization: Resolved account suspension, revamped campaigns, and optimized ads for better ROI.
  • Social Media Marketing: Revamped profiles, created engaging content, and launched targeted campaigns on Instagram and Facebook.
  • Website Revamp: Improved navigation, mobile responsiveness, and checkout experience while adding live chat support.
  • Email Marketing and Retargeting: Implemented segmented email campaigns and retargeting ads to re-engage cart abandoners.

Results

The implemented strategies yielded impressive results within three months:

  • Sales Performance: Monthly sales increased by 200%, doubling the revenue compared to the previous quarter.
  • Organic Traffic Growth: Traffic grew by 100%, with the website ranking on the first page for competitive keywords.
  • Google Ads Efficiency: Achieved a 300% ROI, reducing cost-per-click and improving conversions.
  • Social Media Impact: Instagram followers grew by 40%, contributing 25% of website traffic.
  • Website Performance: Conversion rates improved by 20%, while live chat boosted customer satisfaction.
  • Customer Retention: Email campaigns generated repeat sales with a 20% open rate and 10% click-through rate.

Conclusion

Through a well-rounded digital marketing strategy, Best Designer Furniture Kenya successfully overcame its online sales challenges. By combining the power of SEO, Google Ads, social media marketing, and website optimization, we delivered tangible results that far exceeded expectations.

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